Bumble Confirms Post Featuring Serena Williams Will Air Through SuperBowl

Bumble verified that a fresh advertising featuring the most recent celeb partner Serena Williams will debut throughout the basic 1 / 2 of the SuperBowl.

According to AdWeek, Bumble teased a unique promotion with all the playing tennis star, admitting so it would coordinate using SuperBowl, though it was not clear as long as they were likely to air an ad throughout video game, among the most-watched annual events from inside the U.S. (and one of the very most expensive advertising purchases). Bumble has now confirmed their own very first SuperBowl offer will feature Serena Williams and their brand new campaign “golf ball is during Her Court.”

Bumble, a female-friendly dating software, is actually dedicated to its female-empowerment goal. Within the last couple of years, the company has debuted offerings that attract especially to ladies, for example partnering with Moxy Hotels available BumbleSpot – verified areas where Bumble consumers can fulfill for times, profession marketing, or potential brand-new friendships – in an attempt to make secure spaces for women.

The ad with Williams will feature her rise to celebrity, “not just as an expert golf celebrity but as an entrepreneur, character product, wife and mummy,” relating to AdWeek. The location was developed by a mostly female staff and directed by A.V. Rockwell, an award-winning screenwriter and movie director whoever work discusses problems on battle and oppression.

The message associated with advertising should motivate women to take control of unique tales, some thing Bumble has been excited about through the first of the matchmaking app, providing ladies the power to help make the very first move.

In an intro video clip when it comes to SuperBowl ad, that may air February 3^rd, Bumble offered a peek of what to anticipate.

“We’re located in a global and culture in which individuals are just starting to see in a different way and starting to understand that our company is equally strong and just as smart and merely as savvy and merely as businesslike as every other male in this world,” Williams states in front of the camera, which then pans to the girl offering a baseball in a clear court. “and from now on it is the right time to appear and inform all of our tale how it ought to be told.”

AdWeek pointed out that the female-forward Bumble advertisement strategy is uncommon for a SuperBowl, and is this type of a male-dominated area, and more extremely unlikely that a generally feminine staff would make these a SuperBowl advertisement.

“There are plenty of ladies who tend to be prepared and enthusiastic [to be concerned into the Super Bowl], and each and every woman involved [in Bumble’s area] had so much enthusiasm,” Bumble main brand policeman Alexandra Williamson informed AdWeek.

She went on to state: “individuals will see an alternative side to Serena once this advertising goes alive, and I would attribute that to an all-female group dealing with it.”